#corporate venture building

#corporate venture building

WestRock

WestRock

How we connect packaging buyers and small industries in an agile, reliable and low-cost manner, creating a new digital business for Westrock.

How we connect packaging buyers and small industries in an agile, reliable and low-cost manner, creating a new digital business for Westrock.

What we did

What we did

  • Field and In-Depth Research 

  • User Typology and Value Proposition

  • MVP Software Development 

  • Attraction Testing Cycles

  • Service Journey for multiple stakeholders with Flows and Functionalities 

  • UX/UI

  • Opportunities Road Map and structure of a team for the future of the business

Results

Results

65

partners already make their products available on the platform

12

Brazilian states where Packfy is present

Context

Context

Imagine a vibrant packaging market, pulsing with demands and opportunities. In the heart of this scenario, a question loomed: how to create a dynamic and effective bridge between packaging buyers and small industries? The answer needed to be not only functional, but also inspiring. And so, weme and WestRock launched Packfy.

Turning Point

Turning Point

We validated hypotheses on how to create a market-place through MVPs and learned that simplifying the generation of demand from regional partners was essential. Thus, the vision of Packfy was born, designed to be more than just a platform, but a revolution in the way packaging is acquired in Latin America.

Impact

Impact

Currently, Packfy has over 65 partners offering their products and services on the platform and serving 12 states in the Brazilian territory. It is the largest marketplace for corrugated cardboard packaging in Latin America.

"The work of CVB (Corporate Venture Building) with weme has greatly changed our culture. And that was one of the biggest legacies of having participated in this process with you."

"The work of CVB (Corporate Venture Building) with weme has greatly changed our culture. And that was one of the biggest legacies of having participated in this process with you."

"The work of CVB (Corporate Venture Building) with weme has greatly changed our culture. And that was one of the biggest legacies of having participated in this process with you."

"The work of CVB (Corporate Venture Building) with weme has greatly changed our culture. And that was one of the biggest legacies of having participated in this process with you."

Daniel Yamaguchi, Head & Co-Founder da Packfy (uma empresa Westrock)

Daniel Yamaguchi, Head & Co-Founder da Packfy (uma empresa Westrock)

Daniel Yamaguchi, Head & Co-Founder da Packfy (uma empresa Westrock)

How did Ultragaz accelerate with weme's solutions?


Memorable Experiences for the Customer

We made the customer journey memorable, from design to usability, driving business growth with a focus on the user.

New Digital Business Models (Corporate Venture Building)

We explore growth opportunities through innovative digital business models, focused on user needs.